The Community Hierarchy of Needs

At Localist, we believe events are the purest expression of community because they create the strong bonds any community requires to thrive. Without events, then, it’s fair to argue that ...

Beyond Revenue: How to Prove Event ROI

Event ROI is simple to figure from a revenue standpoint — some version of the net value gained from an event after subtracting costs. But what about all the other stuff that’s not so tidy or easy to measure?

Tracking ...

Why Consistent Event Branding Is Important for Event Success

No matter how sophisticated your event marketing strategy is, there’s usually a common thread amongst companies who struggle: most branding efforts are scattered because too many people are using too many platforms. There’s no consistency in event marketing ...

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