So COVID-19 has driven you to convert your in-person event to a digital event, and you may be feeling overwhelmed with how to reset your event strategy. As with most event-related actions, start with community engagement.
Communicating a major event change is paramount to successfully navigating that change. The rogue wave of a coronavirus pandemic can capsize your event, but it doesn’t have to. With speed, volume and great care, you can navigate this wave successfully.
Your registrants were prepared for a physical event, but now that you’re going virtual, preparing them for the change is key. “Virtual” is simply a change in venue, and that means all of the other elements that go into a successful event—especially communication—remain vital.
Use the following physical-to-virtual event conversion checklist for optimal engagement navigation:
We said it before, but it bears repeating: You cannot over-communicate that you are changing from an in-person event to a digital event in a virtual venue. You may feel like your communications are bordering on obnoxious, but repetition is the first rule of effective communication. Use every tool at your disposal. Among the worst things an event marketer wants to hear are these three words: “I hadn’t heard.” Make sure they hear.
Localist is a virtual event marketing software platform that simplifies event planning and promotion, keeping your community informed and engaged with dedicated landing pages, automated social media posts and emails, and seamless integration with your other marketing tools, including all the most popular streaming services, like Zoom and GoToWebinar. Request a demo of Localist to see how can help you engage your community as you navigate the transition to virtual events.