Redefining Top of Funnel with Event Marketing Technology

As the digital marketing landscape continues to mature, I want to take a moment to discuss event marketing from the funnel perspective, explain how technology is reshaping the paradigm and highlight current gaps that exist.

To start, let’s focus ...

What is an Event CMS?

Not All Event CMS Platforms are Created Equal

From lead generation to customer engagement, events are a cornerstone of many marketing activities. Today, most events are displayed on a homebuilt solution or an inadequate content management system (CMS) plug-in. This ...

#FiveWsOfRegister: Why

Why?

The last and most important question is also the most straightforward to answer. Why did we decide to build Register? 

We have integrations with 3rd party ticketing and registration services. We had customers utilizing various systems and prospects were ...

#FiveWsOfRegister: Where

'Where' could be classified as another layup for the Localist marketing team in the context of the #FiveWsOfRegister series. That's because the 'where' of Register is dead simple, by design. We have to thank the Localist engineering team for ...

#FiveWsOfRegister: What


Right. This seems important. What is Register?  This is an interesting question because Register is very complex and capable. However, it works seamlessly with the existing Localist platform so it's intuitive and simple to understand. For an end user ...

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