Virtual Events

The 7 Must-Have Tools for Launching or Pivoting to a Virtual Event

By Bob Birdsong

With public health concerns around coronavirus (COVID-19) continuing to mount, and event cancelation the norm, event marketers are scrambling to find solutions for launching or pivoting to virtual events.

The first element to secure is a live streaming provider that delivers your digital broadcast to your attendees. But you don’t want to stop there. With a video platform in place, now it’s time to focus on marketing your event and engaging your community before, during and after your virtual event.

Virtual Event Marketing Tools

You need seven tools in your online event planning belt, which will be the key to making your virtual events a success:

1. Consistent branding

Branding is the most effective communication shortcut there is. Consistent use of logo, font, colors and message is a powerful way to reinforce a message and an image of quality.

2. Landing pages

Especially if you are launching a virtual event, landing pages are a good way to funnel people into your registration process. Landing pages are a “fast pass” to event registration and minimize the clicking your audience has to do.

3. Email automation

Automating emails is the best way to execute the email part of your communication strategy for both physical and virtual events. This is especially important if your attendees are in different time zones, as you will want to optimize the delivery time specifically to each time zone. Trying to do this manually is a massive time waster and productivity killer.

4. Social automation

Ditto. A carefully crafted social strategy will have posts appearing throughout the day and week in order to capture maximum eyeballs. Don’t even think about trying to do this manually -- you will never get any sleep.

5. Registration and ticketing

Keeping up with registration and ticketing can and should be easy. Automation makes it seamless for attendees to manage their own RSVPs while allowing event managers to pull reports at any time.

6. Integration with your other platforms

In addition to your live streaming software, likely you rely on other platforms, like a CRM or marketing automation solution. Make sure they can all talk nicely to each other to avoid creating duplicate work.

7. Professional support

It’s important that you have reliable and knowledgeable partners on your team. As you select your vendors, you will thank yourself if you choose ones that come with expert support.

With a fully stocked virtual event tool belt, there’s nothing standing in between you and a magnificent virtual event!

More Virtual Event Marketing Strategies

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Select the Virtual Event Marketing Software With the Event Promotion Tools You Need

Localist is the event marketing software platform that comes with all of these tools, and more. Simplify the planning and promotion of your digital events with automated social media posts and emails, built-in ticketing and registration, and seamless integration with your other marketing tools and video platforms, like Zoom and GoToWebinar. Request a demo of Localist today to see how it can work for you.

Localist is your complete virtual event solution

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