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Missouri S&T Increased Event Web Traffic by 450%
University reduced its event posting time by 75% with Localist
The Missouri University of Science and Technology’s (Missouri S&T's) old events calendar was a complete pain to use.
The outdated calendar was difficult for staff to manage. For example, once they posted events, the staff couldn’t edit them after publishing.
Students did not find the old calendar very user-friendly, since searching and posting events was a challenge. For example, the search function was ineffective and did not always yield results. Plus, the event submission form was so long that many students abandoned the process.
The old calendar received about 200 visitors and 900 page views per week, but 65% of those visitors were people creating events. It took an average of four minutes for people to submit events – or get frustrated and then drop off the system.
Less than 100 people per week accessed the calendar to find out what was happening on campus.
Joshua looked into modifying the old calendar, but because of the way it was built, he couldn’t make any meaningful changes without disrupting the system’s core code. He knew that Missouri S&T needed a user-friendly calendar that would make it easy for people to post and learn about events.
Joshua looked into several events calendars but felt that most of them had static, clunky interfaces.
"We saw that the University of Missouri was using Localist," said Joshua. "Of all the event calendars that we looked at, Localist had the best, most modern interface out of the box. We were also impressed that Localist would give us access to so many expert-level options within their HTML Theme Editor, so we could match our calendar to our website."
It took Missouri S&T less than two weeks to launch the new calendar – including coding the calendar so it would perfectly match the school’s website.
Once the new template was ready, it took just 10 minutes to upload 192 events from the old calendar into Localist.
FROM EIGHT TO 1,285 VISITORS IN JUST ONE WEEK
Missouri S&T launched Localist in January 2016 – right before the winter semester started. In the week before the launch, the old events calendar received just eight visits. In the week after the launch, the new calendar received 1,285 visits.
SLASHED EVENT UPLOADING TIME BY 75%
It used to take people more than four minutes to upload a single event to the old calendar – that is if they didn’t get frustrated with the long, complicated form and give up.
Now, the average session time is just one minute and three seconds – approximately a 75% decrease.
“The decrease in time spent on our calendar is a good thing,” said Joshua. “It shows that the calendar is easy to use.”
Thanks to Localist’s user-friendly interface, more departments and student groups are posting events. In the semester prior to Localist, people uploaded 192 events. In the semester of Localist’s launch, people posted 856 events – a 345% increase.
INCREASED EVENT ENGAGEMENT, SHARES AND ATTENDANCE
“Two-thirds of the users who visit our calendar’s home page go on to perform another action,” said Joshua. “For example, tons of our users are logging in and sharing events on Facebook. We’re very pleased!”
Joshua feels that Localist is boosting event attendance on campus, as people can now easily find out what’s happening when they look at Missouri S&T’s website. They can also log in through Facebook and quickly RSVP to events that their friends are attending.
In the future, Joshua wants to get more groups – such as the campus theater – to use Localist. He also wants to add event registration to Localist to further boost attendance.