Make your users feel like your events calendar is a seamless part of your website
Organize and display events in a variety of formats proven to drive attendees
Extend your footprint with built-in social features designed to further your digital reach
Take advantage of our full suite of admin tools and functionalities to improve back-end efficiencies
Use our full featured API to extract and display your events calendar content however you want
5 Negative Effects of Only Posting Events on Facebook
When designing your organization’s online strategy for event content, the first thing that will probably come to mind is Facebook.
With 1.1 billion users (including 95% of all college students), Facebook is a natural platform to gravitate towards. Facebook is great for promoting a brand generally, but it doesn’t quite hit the mark in a few areas.
Looking at the ‘marketing lift’ effect Facebook has on events content specifically, it’s near the bottom of the pile, generating only 3% of traffic from all marketing efforts.
In short, there’s much more low-hanging fruit to go after before tackling Facebook. Click here to learn the 5 reasons why Facebook shouldn’t be the end all, be all when promoting your events online.