Event Promotion

5 Negative Effects of Only Posting Events on Facebook


When designing your organization’s online strategy for event content, the first thing that will probably come to mind is Facebook.

With 1.1 billion users (including 95% of all college students), Facebook is a natural platform to gravitate towards. Facebook is great for promoting a brand generally, but it doesn’t quite hit the mark in a few areas.

Looking at the ‘marketing lift’ effect Facebook has on events content specifically, it’s near the bottom of the pile, generating only 3% of traffic from all marketing efforts.

In short, there’s much more low-hanging fruit to go after before tackling Facebook. Click here to learn the 5 reasons why Facebook shouldn’t be the end all, be all when promoting your events online.

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