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Meet Alistair


We have a new team member! Meet Localist’s Vice President of Sales, Alistair Potts.


Why Localist?

I first was attracted to Localist because it has a top notch product in a well defined niche. Instead of building a product and trying to find a problem to solve, Localist has already built a solution for existing challenges faced by organizations who market and manage a high volume of events. The opportunity to build an absolute best-in-class sales organization was too awesome for me to resist.

Once I arrived, I was completely blown away by the company culture. Many companies claim they promote work-life balance, but Localist is built on it. You don’t have to sacrifice personal time for professional success. It’s really refreshing and incredibly rare in the tech startup world to be judged on the results you deliver, not the hours you log.

Before Localist

For over 15 years, I’ve worked in a variety of sales leadership roles and industries from being a startup consultant in the Middle East to overseeing the organization strategy at SeniorLiving.net, that led to the eight-figure acquisition by Real Page, Inc. Before joining the Localist team, I served as the VP of Sales for Contactually, where I built the super-charged sales team for the emerging SaaS CRM startup.

A Little More About Me

When I’m not helping scale companies or coaching emerging sales leaders, I try to spend the majority of my time outdoors. Whether hiking in the Shenandoahs, golfing at some of my favorite courses, or snowboarding the best mountains you can find, if I’m outside you’ll most likely find a smile on my face.

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I earned a B.Sc in Business Management from George Mason University and reside in the Shaw neighborhood of Washington, D.C. with my wife Taunya and two furballs, Ziggy & Apollo.

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Fun Facts

  • My name means defender of mankind. I have a lot of work left to do…
  • Personal mantra: “Your life is an occasion. Rise to it.”
  • My two favorite life adventures to date are heli-boarding in Alaska and scuba diving with sharks on the Great Barrier Reef.
  • I’m a certified wine-snob, (not kidding, I have certification), and firmly believe that life is too short to drink bad wine.


Welcome! Laura Joins the Localist Team

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