Localist News

Localist Terms to Know

By Jenna Dutcher

Localist’s event calendar software is easy to use, but as you become more familiar with its different perks and features, you may come across terms that you don’t recognize or that you understand in a different context.

To make the transition a little easier, we thought we’d define some of the most commonly used terms you’ll hear our customer support team use while helping you implement your new calendar and customize it to fit your organization’s needs.

For more commonly used Localist terms, please see the Knowledge Base’s extended glossary of terms.



AUTOMATIC PHOTO

What is it? An Automatic Photo is the photo an event takes following the Photo Fallback Chain if a unique photo is not uploaded or assigned.

Why should I care? This ensures that an event never shows up on the calendar without a photo, even if a unique photo is not chosen during the upload process. Events with photos are more engaging and more likely to attract attendees.


CHANNEL

What is it? A Channel is a page that curates events based on specific parameters.

Why should I care? With a dedicated page like a Channel, you can gather content and implement branding and layout changes in ways that aren’t possible with other services. Want to target a particular age group, holiday event series or time frame? A Channel is a great option.


CHANNEL ADMIN

What is it? A Channel Admin is the overall administrator of Channels on the platform.

Why should I care? This special permission allows a user to create and modify Channels in order to implement branding, layout changes and so much more.


CONTAINER CSS CLASSES

What is it? Container CSS Classes are a unique CSS modification for only a specific Channel with the rest of the site untouched.

Why should I care? Container CSS classes are the technology that enable admins to design Channels to their liking without impacting the rest of the calendar. This can be particularly helpful if your event series has specific branding that is not reflected elsewhere in your organization.


DEPARTMENT LANDING PAGE

What is it? A Department Landing Page is a landing page that allows users to search via a particular department or obtain extra information quickly.

Why should I care? Creating a department landing page allows the landing page directory link to be placed on the homepage, where visitors can click through to find out more about a specific department and its event offerings.


EVENT ADMIN

What is it? A user designated as an Event Admin can approve events in the Pending Queue and can add events to the platform automatically without further approval.

Why should I care? This particular permission level enables various users to assist in the event approval and curation process. Why should one person do all the work? Spread the tasks out among your team and visitors and it’ll be done that much quicker!


EVENT LANDING PAGE

What is it? An Event Landing Page is a dedicated page for an event that allows for a description, photo, map, I’m Interested, newsfeed and additional information. Synonyms: event page, event listing.

Why should I care? Visitors to an event calendar are there to see your events. Provide them with the information they want in an search-engine-friendly format by using individual event landing pages that offer more than just the time and date on larger grid calendar.


EVENTREACH

What is it? EventReach is a proprietary Localist metric used to measure the expected audience awareness, or the “reach” of an event. Synonyms: audience awareness.

Why should I care? Localist has found that amount of particular types of content in an event listing greatly increases both awareness and traffic. Your EventReach score, therefore, measures an event’s ability to be seen, by taking into account things like search engine discoverability, internal calendar discoverability and post-event management of an event.


EVENTSCORE

What is it? EventScore™ is Localist’s proprietary algorithm used to determine the most popular and interesting events on your platform by analyzing dozens of factors.

Why should I care? The EventScore™ measurement surfaces not just at the most popular events, but the most interesting ones to visitors. These events can then be displayed on the calendar homepage or in newsletters, enticing new calendar visitors who might otherwise have overlooked a particular event.


FEATURED EVENTS

What is it? Featured Events are events that have been selected by Admins to receive a prime spot on the calendar homepage in the Featured Events carousel.

Why should I care? Most calendar admins have events they’d like to see receive extra attention, whether to hit organizational goals or to drive more attendee traffic. With Featured Events options, you can display these particular events in a prominent spot on the homepage or channels so they’re never overlooked.


FILTERS

What is it? Filters are a classification tool used to divide and assign events to various categories.

Why should I care? A calendar’s navigation system is only as strong as its internal taxonomy; that is, how can users navigate between different categories and types to find the events they’re looking for? Localist solves this problem by assigning 100% customizable filters, allowing you to match the expectations of your audience by categorizing events in terms they’re already familiar with.


GROUP ADMIN

What is it? A Group Admin is the overall administrator of Groups on the platform.

Why should I care? This special permission class allows a user to create and modify Groups in order to bring disparate members of your audience together by highlighting events that happen at different places, but share a common host.


GROUP LANDING PAGE

What is it? A Group Landing Page is a dedicated page for a group that allows for a description, photo, map, events associated, newsfeed and additional information. Synonyms: group page.

Why should I care? Oftentimes, event attendees value not just the topic of an event but who’s hosting it - is it a fraternity, hospital department, neighborhood association, non-profit or book club? Members want to know what events are occurring and designated Group Landing Pages are a great way to keep them informed!


GROUP OFFICER

What is it? A Group Officer is a user who can edit the Group description on the group landing page, approve Group members, and send messages to Group.

Why should I care? This special permission class is not an administrator role, but it allows a user to fine-tune particular groups by editing the description, sending messages to members and approving membership requests.


PHOTO FALLBACK CHAIN

What is it? The Photo Fallback Chain is the process that ensures that each event has a photo that is as relevant as possible. Synonyms: automatic photo, inherited photo.

Why should I care? We’ve found events with photos to be more engaging and more likely to attract attendees; with the Photo Fallback Chain in place, your event will always display the most relevant possible photo, even if a unique one doesn’t exist for every event.


PLACE LANDING PAGE

What is it? A Place Landing Page is a dedicated page for a place that allows for a description, photo, map, events associated, newsfeed and additional information. Synonyms: place page, venue page.

Why should I care? For many event attendees, the allure of an event lies in the venue, whether that’s a concert hall, historic building, or other appealing locale. Place landing pages allow users to view a list of events and relevant information by venue rather than host or topic.


PLATFORM ADMIN

What is it? A Platform Admin is the overall administrator of the platform. Synonyms: overall admin, super editor.

Why should I care? By designating a user as a Platform Admin, they become able to adjust everything from calendar settings to theming, newsletters, filters, feeds and more.


SILK WRAPPER

What is it? The SILK Wrapper is a proprietary technology that allows Localist to apply the same header, footer and styles to every calendar page.

Why should I care? If you’re an organization trying to bring in new attendees, customers or devotees, branding is crucial. The SILK Wrapper feature allows for a seamless transition between your website and your calendar, since users don’t know they’re going to a different platform to view events.


SPONSORED EVENTS

What is it? Sponsored Events are events that have received a boost by an Admin, which can display different formatting, if selected. Synonyms: boosted events.

Why should I care? When you choose to sponsor an event, the event is given a prominent spot on your homepage and trending list and you can tweak the styling as you see fit to highlight it even further. Some events are foremost in your mind; make sure they are in your visitors’ minds, as well!


STAGING ENVIRONMENT

What is it? The Staging Environment is a parallel platform that allows admins to test and experiment with changes without impacting the live platform. Synonyms: sandbox, trial, test platform.

Why should I care? Many times, administrators want to test feeds or work on developing branding without changing the look of a live or established calendar. Your separate staging environment allows you to make as many tweaks as you’d like without your users seeing.


SUBCALENDAR

What is it? A Subcalendar is a smaller calendar within the greater Localist calendar created by using Channels.

Why should I care? Channels are a great option for dedicated event series content  complete with its own branding, but what if you want a variety of channels targeted towards the same stakeholders? The subcalendar allows you to create a collection of channels with its own taxonomy.


TAG

What is it? A Tag is a free text label used to assign to events in a temporary or ultra-specific category.

Why should I care? Tags can be used to allow grouping with a like identifier that doesn’t warrant an entire unique filter of its own. For example, a school might tag events that occur just once a year, like homecoming or spirit week, rather than devoting a filter to them that will sit empty for most of the year.


TAILGATE

What is it? Tailgate is the name of the mobile app supporting a Localist calendar. Synonyms: app, mobile, iOS, android.

Why should I care? Your customers are on mobile; make sure your calendar is, as well. The Tailgate mobile app is a showcases your events using your brand identity and can be found in the iOS and Google Play app stores.


THEME EDITOR

What is it? The Theme Editor provides a way to access the platform’s HTML to customize how event data is presented.

Why should I care? One size doesn’t fit all, and one Localist calendar wouldn’t be right for every customer. Customize your platform’s HTML in the Theme Editor to change the presentation of event data to fit your organization’s needs.


TRENDING

What is it? The Trending algorithm is one which sorts events according to EventScore, factoring in the uniqueness of an event and popularity among users. Synonyms: popular.

Why should I care? The Localist trending algorithm cuts right to the heart of the matter: we’re presenting event information in a way that prioritizes events that are more interesting. Why? How often do you figure out when you’re free and then look for an event to fill that time? Most often, instead, we’ve found that people see an interesting event and then carve out the time to attend. For this reason, the trending algorithm surfaces the most interesting events rather than just the next to occur.


TRUSTED USER

What is it? A Trusted User is a non-administrator permission, but one which allows the user to skip the pending queue when submitting events through the public submission form.

Why should I care? Say you have a user that often submits high-caliber events. Why spend the time reviewing their submissions every time when that time could be better spent planning and promoting your events? Designate a user as Trusted and their events will skip the pending queue, saving you time and effort.


UNLISTED

What is it? Unlisted events are events that are only viewable to users who know the URL.

Why should I care? Choosing the Unlisted visibility option prevents the event from being displayed on the calendar. This is helpful in circumstances where an admin or event host may want to restrict attendance or limit the number of people who are able to RSVP.


WIDGET

What is it? A Widget enables admins or users to embed and display a series of events on pages other than the main calendar.

Why should I care? A well-built event calendar goes a long way, but often an organization’s website will have homepage visitors that may never think to attend an event. Change their minds by displaying a series of events on any given page in a well-constructed widget.


WIDGET BUILDER

What is it? The Widget Builder is the tool on the Admin Dashboard that allows a users to create a Localist widget for use on an external site or platform.

Why should I care? You may care about your widget showing a certain number of results, while others may prioritize showing events a certain amount of days ahead. With the Localist widget builder, you can customize your widget to meet your own personal preferences.

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