Event Promotion

Libraries Need Marketing Too

Since libraries host several, even dozens of, events throughout the year, they need to get the word out so those events are well attended. Do you know what’s going on at your local library?

Displaying a calendar on a website is a good way to show upcoming activities but it doesn’t really help to spread the word out to the community. Outreach through emails, social media and search engine will bring in a new crowd that may not know what events are being held on a regular basis.

An event marketing calendar works differently from a regular web-based calendar, like Google Calendar, because Google and other search engines can’t actually see the information inside. If you want to market your events, you need a way to make them more easily found on search engines.

For example, let’s say a young mother is looking for a pre-school storytelling group, or a new writer wants to find a local writers group. If you have these events listed on your Google Calendar, they won’t turn up in the search results page.Library Events

But by using an event marketing calendar like Localist, each event will have its own page on your website. Those pages will show up on search results, making it easier for the mom and the writer to find if they ever search for “pre-school storytelling group” or “writers group” for your city.

If you host dozens of events at your library, you need a way to categorize your events. This can help website visitors find the events that are suited to them more easily. If you have community events for seniors, young parents won’t need to scroll through those just to be able to find the children’s events. (Meanwhile, the seniors can skip all the events about Ranger Steve’s Storytime.)

You can also create recurring events, which can save you countless hours of recreating individual events. If you’ve ever used a regular calendar, like Outlook, to schedule your weekly staff meetings, you’ve probably appreciated the “Repeat” function, which means you don’t have to post a new meeting every week. Our calendar software offers that same repeat function for all your weekly, monthly, and even annual events that regular calendar software does.

Having your own event marketing calendar can also help you build a sense of community among your patrons. Not only can they share the different events on social media like Facebook and Twitter, but they can also leave comments and photos on each event page after the event is over. Members can subscribe to your calendar, which will let them communicate with each other.

Finally, you can use your calendar to track attendees. Attendees will be able to register for your event, and even purchase tickets. You can track them, communicate with them, and send reminders of the upcoming events, as well as send them invitations to future events.

Libraries and other organizations that frequently host events can benefit greatly from an event marketing calendar. For more information on using our event marketing calendar software for your library or community center, schedule a demo today.

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