Employee Engagement

How HR Can Easily Create a Unified Employee Experience

By Bob Birdsong

From the moment you recruit someone to the moment you promote them, employees expect consistency. So when there’s a disconnect between the recruitment experience and the onboarding experience (and beyond), you’ve got a recipe for disaster. New employees will see it and feel it.

Ongoing engagement is important in creating buy-in to a common culture, but if employees can’t find event details, are confused by inconsistent branding, or just don’t know when and where to be, your engagement efforts will fail and retention numbers will fall.

Ditch the DIY Event Management

Proper engagement is all about hitting the right mix of virtual or pre-recorded training and onboarding with live events like employee dinners or luncheons. But planning these employee engagement events is a big job. From organizing events across departments and locations to making sure people actually show up, there’s a lot to do.

The problem most large organizations have is that multiple people are organizing these employee engagement events. Most companies have an “all hands on deck” policy, with “whoever has time for it” sending out emails and making sure things are (somewhat) organized. But no single person or team is really designated to making sure things like branding or communication are consistent for all events.

Of course, everyone has their favorite landing page creator, calendar, email service, and CRM. And as such, department events are disjointed, multiple locations have events that look different from one another, and the people who attend them have no idea what’s going on.

This DIY approach is not only crazy, but it breeds distrust among employees, reeks of small-time status, and, worse, looks unprofessional. Without continuity in processes, software, and systems, one person can take everything off the rails just by being disorganized.

How To Streamline Your Employee Engagement Event Management Process

We can’t change your company’s org structure, so designating someone to handle employee engagement events will be up to you. However, we can recommend some better ways to do things.

First, you’ve got to stop handling each event as individually, with little or no connection to other events. You need a holistic view of what’s going on in different departments and at multiple locations so you can get them to coincide and work together. Yes, a centralized calendar can help, but who’s in charge of putting events on it? How often? What’s the format? The calendar is not the problem, it’s the system you have for submitting events to the calendar in the first place.

The solution is to find a software that lets one or two people serve as admins, adding virtual and live events to a single source, but having a platform that allows others to submit new events for admin approval. Better yet if the software automatically formats each accepted event, in the same way, to create visual continuity.

Second, you need brand consistency in all of your communications. This means every landing page, every email, every reminder, every RSVP confirmation needs the same consistent look and feel to it.

When you have multiple people using multiple software platforms to communicate internal engagement event details — for both online new employee onboarding and live events — you end up with mixed branding. The reverse scenarios is having online and offline events show up next to each other in one place, with consistent formatting, images, links, details, and buttons.

Other items like segmentation, filters, and tagging will help you identify and communicate with those new employees who need onboarding training and the one who need to be invited to the CEO’s welcome dinner.

Lastly, you need a system that brings new insights into your organization. When you’re spinning up random event landing pages and writing communications ad hoc, you have zero way of keeping track of event data, let alone analyzing it for improvement.

You’ll see a vast improvement in retention and attendance if you’ve start tracking and measuring the success of virtual and live events through tagging, easy RSVPs, and follow-up communications. Of course, you’ll need a software with an easy to use dashboard that gives you event data glance.

Actually, we happen to know of one…

Feel Bigger and More Professional

Localist helps HR teams create a holistic employee experience from recruitment through engagement by consistently displaying virtual and live events on beautiful, simple, and consistent landing pages.

A centralized calendar, automated emails and social media posts, and full analytics give you everything you need to make sure the look and feel of every event are consistent across departments and locations.

See what Localist can do to streamline your employee experience. Schedule a free demo of the Localist platform.

Localist is your complete virtual event solution

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