Event Promotion

Event Marketing Calendar And Event Scheduling: What’s the difference?


Organizations that manage and promote a long list of events often have difficulty marketing them. Their ultimate goal is to grow awareness for the organization, without wasting a lot of time manually promoting the events.

Event scheduling software only lets you schedule events, but doesn’t actually help you market them. You still need to do all the work, sharing, promoting, and blogging. This is a problem when you have dozens, if not a few hundred, events taking place throughout the year.

5 Reasons why event marketing software is better then event schedulingAn event marketing calendar can actually make marketing individual events much easier, which brings in more people , and helps you in a way you just can’t do with a calendar. Here are five reasons why event marketing calendars work better than a traditional grid calendar.

1. Improves Search Engine Optimization

An important feature of an event marketing calendar is that it creates individual landing pages for each event on your calendar. Rather than burying the events inside a calendar frame, which Google can’t see, the event marketing calendar lets you create as many web pages as you have events. Since Google wants to see as much content as possible, it reads all this information and puts it into their search index. The upshot is when someone searches for information on a particular event or related keyword, they’re more likely to find your event page.

2. Integrates With Social Media

Once the visitors are at an event page, they can share the information with their friends on social networks like Twitter, Facebook, and LinkedIn. There are links on each page that allow immediate sharing. This lets visitors tell their friends they’re going to your 5K run, music festival, or concert. This may also get their friends to attend as well. You can also post your events to your own social networks as part of your regular marketing efforts.

3. Builds Community

If people create individual user profiles on the event marketing calendar platform, they can communicate with each other and create a larger community. They can share information about each event, photos, comments, and other memories. They can also submit their own events and see who’s going to their favorites. This builds a stronger community around the events, turning the attendees into fans, who can promote the events to their own friends.

4. Communicate with Email Marketing

An event marketing calendar lets you communicate with your audience through email. You can promote upcoming events through a newsletter. People don’t always think about checking your website for new events so letting them know with a newsletter may be the best way to communicate with them. Once they registered, send reminder emails so they don’t forget to attend your event.

5. Mobile Apps

Turn your calendar into a mobile app and share that with your community. People can check out what’s happening near to them (based on their location), check in to events, let others know they’re there, and share event information with their friends via social networks. Your mobile app becomes a great promotion tool that gets other people to do the work for you.

If you’re interested to learn more about how an event marketing calendar can help you promote your events, please contact us for a short demo.

Business Case for an event marketing calendar
Photo credit: teve Bowbrick

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