Event Marketing Website or Landing Page? Which is Best For Your Event?

By Bob Birdsong

Unless you’re hosting a large, multi-day conference, you don’t need a new event marketing website for every event you host.

Not only would it be a time consuming, soul-sucking endeavor to spin up a new microsite for every event, but you’d also blow through your marketing budget in a hurry.

That said, you do need someplace for people to get information about your event, see who else is going, and purchase tickets (among other things). In this case, landing pages are your best bet.

Here’s a quick look at what makes a good event landing page.

Makes a Good First Impression

Whether you’re hosting a webinar for hundreds or 15 people at an all-day retreat, your landing page should help you put your best foot forward.

That means having consistent branding and making the page visually appealing, informative, and designed to convert visitors to ticket-buyers (or RSVPs, depending on your situation).

It can be a tall order to balance all of these elements in a single page. If you have a designer and developer who can create a visually attractive page on your existing site, great!

But if you don’t have those resources — or the time to wrangle them — you should look for landing page builders that come with customizable templates. There are plenty out there that require little to no design or development experience.

Another option is to hire a freelance designer or developer to help you create event landing pages quickly and cheaply. If you go this route, time is going to be of the essence, so be sure to prepare some inspiration in advance.

Get Your Events Discovered

Event discoverability is critical to hosting a well-attended event or boosting ticket sales.

The challenge with spinning up a bunch of new landing pages — or even a whole site — is that won’t have much credibility in the eyes of search engines. This could hurt you since new content is hard to surface. When it is finally recognized, it can take weeks and tons of quality backlinks to get there, meaning your event might already be over.

You can boost traffic to your event website or landing page by making sure your metadata and event content are robust and your pages are highly indexable by search engines.

What does that mean?

You’ll need to create rich event descriptions featuring important keywords, lots of social proof (who’s coming), and seamless event registration right on the page. Social media buttons that make your event easy to share will also help create a cycle of traffic.

Easy to Promote, Promote, Promote

It should go without saying (but we’ll say it anyway), everything should drive visitors to your informative, attractive, and fully-branded event landing page.

The promotion of your pages goes hand in hand with discoverability and SEO. The more traffic you can generate to high-ranking event pages and targeted content means greater brand awareness for you and better SEO signals for your organization's event pages.

When landing pages are integrated with your social media channels and email promotions, you’re better able to leverage your existing event content, ensuring that people are seeing consistent messages and reinforcing your brand.

If you can find a way to simplify or templatize and preschedule your promotional efforts on social media and email channels, you’ll save a ton of time. And you’ll create the oft-missing consistency that hurts event attendance.

Localist Makes Landing Pages Easy

Localist offers four types of landing page templates that make your events consistent, SEO-friendly, and built to convert and connect your audiences.

To learn more about how Localist helps you create beautiful landing pages quickly, visit our site or request a personalized demo.

Localist is your complete virtual event solution

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