The Business Case for a Social Calendar

Why social calendars are more powerful than email marketing and Google Ads combined.

Social calendars like Localist can be up to 8 times more effective than email marketing for initiatives like:

  • Increasing event attendee turnout
  • Generating customer loyalty
  • Increasing website traffic
  • The role of great content and admin usability in making a successful online social calendar.

How can you leverage content you're already creating

Boosting awareness on the web is all about how easy you are to find. Not just your homepage, but your calendar, too. Some of this can be addressed with Search Engine Optimization (SEO), but what do you do after that?

How can you leverage content you're already creating?

By using a social calendar instead of a static "30 box" presentation like Google Calendar, you can expose the web to hundreds of thousands of inbound links to your site, making a massive impact on brand awareness.

Using Localist as an example, here are the amount of pages search engines knows about the calendar alone:

Calendar Platform Pages Indexed by Google (Average)
Localist 308,000
The Other Guys 201

That's about 307,000 more opportunities for your visitors to learn about you!

How can you leverage content you're already creating?

Download the PDF on the right to find out

The Business Case for a Social Calendar

Reading time

10 minutes

Who should read

Directors of Marketing & Communications

Webmasters

Web Developers

Web Designers

CIOs

System Admins

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