Do you use a responsive design to optimize your website for mobile users, keeping all of your web features? Or do you dedicate resources into developing a standalone mobile app?
In an Internet trends report delivered by venture capitalist Mary Meeker of Kleiner Perkins, mobile Internet traffic was up to 13 percent. This trend matches what we've seen from Localist users, with 13 percent of visits across all calendars coming from mobile devices. The Kleiner Perkins trend report also predicts the growth of sales of mobile devices, and the steady flat line of sales of desktops and laptops.
Also, in our recent survey, 78% of respondents said they'd like to get event details in a mobile app. Mobile is getting bigger and bigger. So, if you've been delaying making a decisive move to go with a responsive design or app for your site, it's time to start weighing your options.
At Localist, we use both responsive design and a mobile app. Each medium serves a different purpose and audience. To us it's not a one-or-the-other question. That said, your business may not need both, or may only have time to start with one.
Download this resource to read about what we see as the pros and cons.