10 Features Your Tourism Organization's Calendar Needs

A Report

A tourism website should be designed as a solution for visitors, residents, businesses and administrators. While each of these target audiences act uniquely within the operations of a tourism website and calendar, the value of facilitating a relationship between these groups is immeasurable when serving the community.

An important principle when developing and managing a tourism website is that it should belong to the community it represents. The community should have a sense of ownership over the content displayed, even if they aren't directly administering it. Keeping this in mind, a tourism website's goals should include:

  • Showcasing a connected relationship between government, businesses, residents and visitors.
  • Turning viewers into visitors and residents into explorers.
  • Expanding tourism beyond downtown or common tourist attractions.
  • Purifying the collaboration process between organizations.
  • Raising awareness of niche tourism markets.

Download this resource to read about the 10 features your tourism website's events calendar needs to help you accomplish these goals.

10 Features Your Tourism Organization's Calendar Needs

Reading time

10 minutes

Who should read

Directors of Marketing & Communications


Web Developers

Web Designers


System Admins

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