Content Marketing Manager

The Content Marketing Manager is the Picasso of Localist.

Do you think that writing is painting of the voice? Ok, while that isn't our line, (Voltaire's), we are in search of our very own "painter", a creative marketer with a passion for writing and storytelling to join our fast-growing marketing team. Ultimately through content, you will paint our story as a leading event software company.

The Content Marketing Manager will develop and execute Localist's content marketing strategy developing a wide-range assortment of content that touches our buyer's entire journey from lead acquisition to close. You’ll be the voice of our marketing messaging from blog posts and email copy, to white papers and templates. Additionally, you are able to write powerful, sales-driven digital and print promotions designed to increase response rates.

In order to thrive in this role, you must be able to conduct thorough research (online and offline) to understand our customers and influencers across multiple verticals. You will also work closely with the marketing, sales and support teams to understand multiple perspectives. Experience in the B2B industry, especially event marketing or event software is a plus.

What you'll be doing

  • Develop annual content strategy and quarterly content plans that align to division goals
  • Work closely with the VP of Marketing to continually refine the voice of our corporate brand and products, and convey this in all content strategies
  • Produce and manage distribution of high quality materials including blog posts, website copy, email campaigns, newsletters, press releases, product brochures, internal communications, marketing materials, and other materials requested by management
  • Write detailed customer case success stories and white papers to educate target audiences and/or highlight the effectiveness of products and solutions
  • Collaborate with internal teams, and conduct market research to understand unique needs of key customer segments, and create content that positions company as a thought/product leader within these segments
  • Develop script for videos and webinars as needed
  • Create daily/weekly content for social media platforms across different portfolios
  • Measure and optimize content based on analytics
  • Manage the social media marketing strategy, focusing on appropriate social media channels (Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+, etc.) This includes execution of all social media activities (e.g. tweeting, sharing, engaging, liking, increasing social media reach, etc.)

The ideal candidate has

  • A Bachelor’s degree in Marketing, Creative Writing, Communications, Journalism, English or a related field
  • 5+ years professional writing and editing experience
  • B2B and/or software experience
  • Experience developing content and writing for direct, digital, white papers, and case studies, or a relevant combination of education and experience
  • Experience writing/editing/publishing SEO optimized content specific for the web
  • An ability and willingness to conduct research above and beyond the information provided
  • Excellent writing skills, including strong copy editing skills
  • A strong ability to analyze data and draw conclusions
  • A sense of fun wrapped in hard work
  • A Mac, or a willingness to be baptized as a Mac user

Job candidate requirements

In order to be considered, please provide a portfolio of samples, along with the ability to explain their success or failure in terms of response metrics. Writing samples in multiple formats will be requested.


Commensurate with experience.

Perks & Benefits

Localist contributes 100% to health, dental and vision coverage via one of the best care packages out there.

401(k) with aggressive company match.

Life insurance + full/part-time disability.

Commuter benefits

Generous paid time off.

Team days, retreats, breakfasts.

Class and book reimbursement to reward learning and professional development.

Office drinks and snacks.

More about working at Localist →

Interested? Get in Touch

Contact us

Shoot an email to In addition to your resumé, write about who you are, what position you're interested in, and why you're interested in it. Most importantly, we'd love to hear what interests you in Localist.